FUELLING POSITIVE DISRUPTION
A social enterprise on a mission; 
100% of profits help fight homelessness 
by training people to become baristas 
and providing other vital services.

Bringing a new strategy and positioning 
to life, we elevated their existing brand 
to make it more distinct, more impactful, and easier to use across global markets.

New approaches for typography, imagery, pattern and colour are all under-pinned 
by a design system that balances elegant irreverence with maximum impact.